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Get an order form    Ashgate Business Catalog

Principles of Strategic Management
Third Edition
Tony Morden, University of Teesside, UK
April 2008 * 640 pages Hardback * 0 7546 4474 X / 978-0-7546-4474-3 * $69.95
Now published in its 3rd Edition, is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation.

The Employment Contract and the Changed World of Work
Stella Vettori, University of Pretoria, South Africa
April 2008 * 210 pages Hardback * 0 7546 4754 4 / 978-0-7546-4754-6 * $99.95
How is the contract of employment to remain relevant in the changed world of work? Stella Vettori brilliantly shows that the implied duty of good faith is the ideal vehicle for adapting the contract to changing conditions.
 

Human Resource Management in Russia
Edited by Michel E. Domsch, Helmut-Schmidt-University, Germany and Tatjana Lidokhover, Helmut-Schmidt-University, Germany
April 2008 * 358 pages Hardback * 0 7546 4876 1 / 978-0-7546-4876-5 * $114.95
Despite the widespread and large-scale changes in Russian business, to date little serious attention has been paid to the nature and development of the Human Resource function. This book redresses this gap by providing a detailed introduction into the current economic developments taking place in Russia, alongside a full length examination of the new role of the HR department in Russian enterprises, and the influence of national politics on HR practice.
 
The Cooperative Movement
Globalization from Below
Richard C. Williams, Regis University, USA
April 2008 * 252 pages
Hardback * 0 7546 7038 4 / 978-0-7546-7038-4 * $99.95
Richard Williams surveys the history of the cooperative movement from its modern origins in the 18th century and deals with the theory of cooperation, as contrasted with the 'Standard Economic Model', based on competition. The book analyzes the successes and challenges of the cooperative movement as an alternative to the global neo-colonialism and imperialism that now characterizes free-market capitalist approaches to globalization.

The Revival of Private Enterprise in China

Edited by Shuanglin Lin, University of Nebraska, USA, Peking University, China and Shunfeng Song, University of Nevada, USA
April 2008 * 306 pages Hardback * 0 7546 4892 3 / 978-0-7546-4892-5 * $114.95
This book examines the impact on China's private enterprises by obstacles to growth (such as borrowing restrictions, high taxes, ineffective legal protection and lack of technical and information support) and contrastingly examines how private enterprises can help China mitigate its macroeconomic problems, such as unemployment, income inequality, financial disintermediation and cyclical boom and bust.

Emotional Geographies
New in Paperback Edited by Joyce Davidson and Mick Smith, Queen's University, Canada and Liz Bondi, Edinburgh University, UK March 2008 * 256 pages Paperback * 0 7546 7107 0 / 978-0-7546-7107-7 * $49.95
Bringing together well-established interdisciplinary scholars and a new generation of researchers, this volume presents a wide range of innovative studies of fundamentally important questions of emotion. The book demonstrates the richness that an interdisciplinary engagement with the emotionality of socio-spatial life generates. Available in hardback.

The New Wealth of Cities
City Dynamics and the Fifth Wave
John Montgomery, Urban Cultures Ltd, UK
April 2008 * 466 pages Hardback * 0 7546 4789 7 / 978-0-7546-4789-8 * $99.95
In The New Wealth of Cities, John Montgomery provides a long overdue look at the dynamics of the city. Original and wide-ranging, this book will be a definitive resource on city economies and urban planning, explaining why it is that cities develop over time in periods of propulsive growth and bouts of decline.

Stretching Beyond the Horizon
A Multiplanar Theory of Spatial Planning and Governance
Jean Hillier, Newcastle University, UK  April 2008 * 416 pages Hardback * 0 7546 4749 8 / 978-0-7546-4749-2 * $79.95
In this innovative work Jean Hillier develops a new theory for students and researchers of spatial planning and governance which is grounded primarily in the work of Gilles Deleuze. Using empirical examples from England and Australia, she explores what spatial planning and urban management practices could look like if they were to become along Deleuzean lines and suggests alternative framings for spatial practice.

Atlantic Reverberations
French Representations of an American Presidential Election Paul C. Adams, University of Texas at Austin, USA March 2008 * 252 pages Hardback * 0 7546 7023 6 / 978-0-7546-7023-0 * $89.95
The 2004 US election provided French citizens and their media with a springboard for re-conceiving 'self' and 'other'. By examining how the French media - newspapers, television, the internet and scholarly research - represented the election from a critical geopolitical perspective, this book provides the first major in-depth study of views of the US in contemporary foreign media.

Accommodating Cultural Diversity
Edited by Stephen Tierney, University of Edinburgh, UK April 2008 * 250 pages Hardback * 0 7546 2603 2 / 978-0-7546-2603-9 * $99.95
This volume explores recent developments in the theory and practice of accommodating cultural diversity within democratic constitutional orders. It provides a broad vision of the constitutional management of cultural diversity as seen through the prisms of different disciplines and experiences, both theoretical and practical.

A Foucauldian Approach to International Law
Descriptive Thoughts for Normative Issues Leonard M. Hammer, Zefat College, Israel
April 2008 * 162 pages Hardback * 0 7546 2356 4 / 978-0-7546-2356-4 * $99.95
The objective of the book is to offer Foucault's understanding of power and knowledge as the basis for interpreting the international system. Foucault begins to account for a current understanding of power and knowledge in a complex and multifaceted world that has not been adequately accounted for in current studies.
Airline Network Development in Europe and its Implications for Airport Planning Guillaume Burghouwt, Amsterdam Aviation Economics/SEO Economic Research, The Netherlands March 2008 * 300 pages
Hardback * 0 7546 4506 1 / 978-0-7546-4506-1 * $99.95 Explores the dilemma of changing airline configurations on airport planning through a detailed study of airline network development, airport connectivity and airport planning in the deregulated EU air transport market.
Aircraft Command Techniques, US$49.95
Aircraft Command Techniques is a comprehensive examination of the characteristics of the experienced captain. Each chapter begins with an appropriate and relevant anecdote that is analogous to the chapter’s main theme. It then progresses to the chapter’s main objective and finishes with a scenario that the reader is asked to solve from a captain’s perspective using a number of considerations that are offered and should be evaluated when solving the problem. The intent is to help the pilot practice thinking as a captain.
Airline Finance, US$89.95
Second edition, Peter S. Morell, Air transport industry finance, with its complexity and special needs such as route rights, airport slots, aircraft leasing options and frequent flyer programs, requires specific knowledge. While there are numerous financial management and corporate finance texts available, few of these provide explanations for the singularities of the airline industry with worked examples drawn directly from the industry itself.
Airline Marketing Management, US$34.95
This book examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. As the fifth edition of a successful book, it includes new material on:
• The implications of the terrorism, and the threat to the demand for air travel.
• The lessons to be learnt from the economic slowdown - in particular its impact on so-called Premium Traffic in First and Business Class.
• The developments which have taken place in the regulatory scene in recent years.
• Impact of low fares airlines and the response of the traditional airlines to the threat posed by these carriers.
• Airline alliances, which are again in the melting-pot
Airport Marketing, US$89.95
Airport Marketing examines the new management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities.
The Airline Training Pilot, US$39.95
Comprehensively revised and updated, the second edition of this widely regarded text reflects the changing environment within international airline training. With particular emphasis on human factors, crew resource management (CRM), crew and organizational culture, error management and advanced qualification procedures (AQP), it also examines attempts at reducing the so-called "pilot error" accidents and incidents.
Beyond Aviation Human Factors, US$39.95
The authors believe that a systematic organizational approach to aviation safety must replace the piecemeal approaches largely favored in the past, but this change needs to be preceded by information to explain why a new approach is necessary. Accident records show a flattening of the safety curve since the early Seventies: instead of new kinds of accident, similar safety deficiencies have become recurrent features in accident reports. This suggests the need to review traditional accident prevention strategies, focused almost exclusively on the action or inaction’s of front-line operational personnel.
Building Safe Systems in Aviation, US$89.95   
Building Safe Systems in Aviation provides a single source for those who need to progress beyond current models of Crew Resource Management (CRM) to developing safe systems in critical industries. Although the primary focus is on airline pilots, the principles apply to all sectors of aviation, particularly maintenance and cabin crew, as well as other high-risk industries. It systematically sets out the context of CRM and safe systems, the conduct of training, the resources needed by the facilitator and the processes required for the measurement of outcomes.

Culture at Work in Aviation Medicine, US$44.95
Culture forms a complex framework of national, organizational and professional attitudes and values within which groups and individuals function. The reality and strength of culture become salient when we work within a new group and interact with people who have well-established norms and values.

Evolution of International Aviation, US$59.95
The purpose of this book is twofold. First, it lays out the forces that shaped the international aviation industry and that changed all the rules in the drive for liberalization. Second, it looks at the many interesting and difficult choices ahead that the airline industry in general and the international aviation industry in particular face. These choices include many dichotomies: pulling back from the trend toward liberalization or embracing the liberalization trend, merging in search of profitability or fragmenting the industry in search of economies. These possible futures are explored including the pros and cons of each future from a national, consumer, employer, and employee perspective.
The Field Guide to Human Error Investigation, US$34.95
Human error may be the dominant contributor to incidents and accidents today, it is probably also the most misunderstood. How do you reconstruct the human contribution to system failure? Human error investigations must often follow a path of intuition or common sense, but can fall into the biases and traps inherent in understanding past, puzzling performance.
Fasten you Seatbelt: The Passenger is Flying the Plane, US$59.95
Fasten Your Seatbelt: The Passenger is Flying the Plane is the fourth in a series written at the request of practitioners in the global airline industry.Core customers are beginning to seize control of the direction of the industry from airline management. Customers are doing so due to deep dissatisfaction with what is being offered by traditional carriers across all areas, including network, product, price, customer service and the distribution system.
Flight Stress, US$89.95
While stress and fatigue are often dealt with in other books on aviation performance and human factors, these realities of human vulnerability are now increasingly seen as central to the effective conduct of flight operations. Flight Stress provides a comprehensive treatment and a better understanding of stress and fatigue as they relate to aviation. It clarifies and distinguishes the concepts of stress and fatigue as they apply to flight, and expounds sufficient theory to provide a principled basis for the consideration and amelioration of stress effects in aviation.
Flight Simulation, US$89.95
Advances in computer, visual display, motion and force cueing and other technologies in the past two decades have had a dramatic effect on the design and use of simulation technology in aviation and other fields. The effective use of technology in training, safety investigation, engineering and scientific research requires an understanding of its capabilities and limitations. As the technology has as its primary goal the creation of virtual environments for human users, knowledge of human sensory, perceptual, and cognitive functioning is also needed.
A Human Error Approach to Aviation Accident Analysis, US$34.95
Human error is implicated in nearly all aviation accidents, yet most investigation and prevention programs are not designed around any theoretical framework of human error.
Human Factors for Pilots, US$34.95
This book has two functions. The first is to provide a comprehensive and concise outline of the available human factors knowledge for the practicing pilot. The second function is to provide this knowledge in a way that follows very closely the syllabus of the UK Civil Aviation Authority’s (CAA) Human Performance and Limitations examinations for both professional and private pilots. Although the private pilot’s syllabus requires a narrower range of subjects to be studied, and in less detail, than the professional syllabus, this handbook covers both requirements, with syllabus variations being indicated in the contents page.
Human Factors in Flight, US$54.95
Human Factors in Flight is about and for people who fly or have a concern on the ground for the safe and efficient operation of aircraft. It brings the best of scientific knowledge to the practical management of the human component in flight. It is for pilots, operations staff and airline management, designers, manufacturers and regulatory agencies.
Human Factors in Flight: Student Workbook US$9.95
This student workbook is designed to help identify and master the key concepts in the Human Factors in Flight textbook. It provides the essential student materials which supplement the student text learning package. Each section provides performance objectives, followed by questions to prepare students for class discussion and examinations.
Human Factors in Multi-Crew Flight Operations, US$44.95
With the pace of ongoing technological and teamwork evolution across air transport, there has never been a greater need to master the application and effective implementation of leading edge human factors knowledge. Human Factors in Multi-Crew Flight Operations does just that.
Investigating Human Error: Incidents, Accidents and Complex Systems, US$49.95
In this book the author applies contemporary error theory to the needs of investigators and of anyone attempting to understand why someone made a critical error, how that error led to an incident or accident, and how to prevent such errors in the future. Students and investigators of human error will gain an appreciation of the literature on error, with numerous references to both scientific research and investigative reports in a wide variety of applications, from airplane accidents, to bus accidents, to bonfire disasters.
Managing Maintenance Error, US$34.95
Situations and systems are easier to change than the human condition – particularly when people are well-trained and well-motivated, as they usually are in maintenance organizations.
Managing the Risks of Organizational Accidents, US$44.95
Major accidents are rare events due to the many barriers, safeguards and defences developed by modern technologies. But they continue to happen with saddening regularity and their human and financial consequences are all too often unacceptably catastrophic. One of the challenges facing the next millennium is to develop more effective ways of both understanding and limiting their occurrence.
Straight and Level: Practical Airline Economics, US$39.95
Straight and Level uses a simple yet powerful model to explore linkages between the fundamentals of airline economics and the volatility of industry performance at the operating level. Part 1 of the book provides a strategic context within which to consider the industry's economics. Part 2 is structured around a model that relates operating revenue and operating cost; it examines the most important elements in demand and traffic, price and yield, output, and unit cost. Part 3 probes more deeply into three critical aspects of capacity management: network management; fleet management; and revenue management. Part 4 concludes the book by exploring relationships between unit revenue, unit cost, yield, and load factor.
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